THE SELLOW STORY

Sellow was created with passion for the American Hard Seltzer.

In the fall of 2020, we set out on a mission to bring the refreshing taste of Hard Seltzer to Sweden. Despite its growing popularity around the world, Seltzer was virtually non-existent in the country and we noticed a lack of real Hard Seltzer options.

Fueled by a passion for great-tasting drinks and a desire to fill a gap in the market, we set out to create a premium Hard Seltzer that would stand apart from the rest. Drawing on the latest trends and using only the finest ingredients, we created a Seltzer that not only tasted great, but also offered a unique and authentic experience for consumers.

Today, our Hard Seltzer is loved by people all over Sweden and we are proud to be leading the charge in bringing this refreshing and versatile drink to the country. Whether you're looking for a crisp, low-alcohol option to enjoy on a summer's day or simply a new and exciting drink to try, we have you covered.